PEAK Conquers with New Music and Upcoming Album Release Show

I first met Jeremy Hilliard and Johnny Young from PEAK four years ago in New York City. I was working for a music publisher in midtown at the time and writing here and there for this blog as well as The Jamwich – who asked me to cover an album release show. My job was boring as all get out (how many times can I type the name of that song into the computer in 8 hours…) but this was the reason I wanted to work in the city in the first place – to experience live music as much as possible, even if it was not necessarily job related. Our corner of New Jersey is lovely, but live music venues are not exactly dotting the map there. Naturally, I was delighted. Of course I would cover this show for this Psychedelic Indie Funk band called PEAK and their record Electric Bouquet.

I got the opportunity to meet Jeremy, Johnny, and his wife Michelle that night and formulate a wonderful fanship/friendship that has followed PEAK over the last few years. Since that night, the band has added bassist Josh Carter, formerly of Haley Jane and the Primates, and Kito Bovenschulte, formerly and sometimes presently of Particle. The combination of these two gents and the already catchy and addictive songwriting that existed in PEAK has been nothing short of explosive. The live shows over the last several years have become a haven of joy for my husband and I and we have traveled all over just to have our own private dance parties with the crowd at a PEAK show. That profile picture of mine on the APM page on FB? That’s me dancing like a crazy thing at a PEAK show. We have come to know and love the songs they wrote as they played them live and were honestly chomping at the bit for this new album to drop. And drop it did, like a big, fat piñata of awesome.

The record, Choppy Water, is a deliciously danceable journey through thoughtful inner monologues, set to jamming and often rocking music. It was recorded deep within the pandemic at Horizon Sound Studios in Brooklyn and engineered by Johnny and Michelle Young. The finished product was mixed by Jason “Jocko” Randall (Turkuaz/Jimkata/Dopapod) at Moresound Studios in Syracuse, NY. It’s such a different album than the last record and brings forth so much flavor from the depths of what could have been a depletion of creativity, Instead, this masterpiece is here to bring us back the hope that comes from a packed dance floor, enormous smiles, and incredible players.

The band quite smartly kicks the doors open with their song When The Night Comes Calling You. It has a deep groove that is more than a foot tapping sensation. It’s a climbing, hip shaking, why-would-you-possibly-stand-still kind of groove. Kito’s stellar drumming is all over this track, dragging it around the floor with every shaking body in the crown. Layered through those beats is Josh’s bass lines which are deep and heavy and just add to that hip shake. Johnny has an expertly light touch to his keys sound in this song but it carried through the entire tune in a dance with Jeremy’s guitar work that creates a vocal all its own. Add that to the actual vocal which is catchy as hell and helps to build with everyone through to the top of the chorus. It’s a masterpiece, this song.

The immediate next track, Path Paved with Roses, has been a favorite of mine through many, many live shows. I was so excited to hear it as a studio track and PEAK didn’t disappoint me in the least. A fun, foot-tapping vibe through from start to finish colored with Johnny’s throwback key sound and singable vocals by he and Jeremy create another really fun experience for your ears. This song makes you want to dance. I have literally hurt myself dancing to this song! The guitar solo three quarters through, playing over the stomping drums and steady bass takes the song to the end, and then I get sad that it’s over.

The title track, Choppy Water, has become my favorite driving song. It has a vibe somewhere between the bass groove and fills that just kill, steady, precise drumming, and those lovely vocals that kind takes the mind off somewhere else. It’s a mellower feel after the first two tracks, but it’s welcome, dreamy, and comforting especially carried by the keys and in its layout and overall feel. Your foot is still tapping though. PEAK puts together a really great song every time they sit down to do it and if you think you like it in the studio, just wait until you hear them live. The fourth track, It Ain’t Over til the Credits Roll, is a fantastic uptick in temo, spirit, and overall feel. Johnny takes lead vocals here, absolutely destroys on keys, and there is a killer guitar solo by Jeremy as well. Another great mention is the last track, Day the World Was Born. It has a great Americana feel and different kind of vibe from much of the rest of the album, but that versatility as players and writers is what separates the guys in PEAK from other musicians in this scene.

Every member of this band is a powerhouse of ability in their own right. They are sincerely four of the most talented players I have ever had the opportunity to see play live and that is not me blowing smoke at anyone. I genuinely think they are some of the most purely talented people out there now, in addition to being some of the hardest working. They are also a collection of wonderful human beings, truly appreciative of a crowd having a great time. I have seen PEAK everywhere from a tiny bar in Sparta, NJ to the hugeness of Brooklyn Bowl to freezing and pouring down rain in a field at Yasgurs Farm. No matter where it is, they are giving spectators a fantastic show full of energy, sincerity, insane ability, and a metric shit ton of fun.

Don’t take my word for it – come out Friday October 22 to the Knitting Factory in Brooklyn and see for yourself when the band has their official album release show for Choppy Water. They will be supported by friends in Waiting on Mongo from Asbury Park and Trailheads all the way from Pittsburgh. PEAK should hit the stage by 9pm. You can head over to bit.ly/peakkfbk to get your tickets ($15) and I cannot recommend highly enough that you do. It’s a fantastic live show that is not to be missed. I’ll be there, and surprise! It’s my birthday! Come out and hang out and shake what you were given with some great people and amazing music. In the meantime, PEAK’s album Choppy Water is streaming everywhere and you should be devouring it! You can also buy CD’s at the show and a limited amount of posters NYC-based Artist Conor Brewster, seen below.

Check out the FB invite for more info:

https://fb.me/e/2LTmglHmr

See you there!

For Immediate Release: SweetWater 420 Fest Returns in 2022 on April 28-May 1 Lineup Announced, Tier 1 Tickets On sale Oct 8th

SWEETWATER 420 FESTIVAL
RETURNS TO ATLANTA’S CENTENNIAL OLYMPIC PARK APRIL 29-MAY 1, 2022
LINEUP ANNOUNCED WITH NEWLY ADDED 420 PRE-PARTY CONCERT
‘Tier 1’ 3-Day General Admission & VIP Tickets on sale October 8 at 10 AM at SweetWater420Fest.com

SweetWater Brewery Company and Happy Ending Productions Present the return of SweetWater 420 Fest from April 29 through May 1 in Atlanta, Georgia.

The Festival announces the full 2022 lineup, including headliners OysterheadTrey Anastasio Band (2 sets), and The String Cheese Incident (2 sets).

Additional artists include Umphrey’s McGee (2 sets), Snoop DoggJoe Russos Almost Dead (2 sets), GooseDirty HeadsSnarky PuppyJJ Grey & MofroLotusTurkuaz with Jerry Harrison and Adrian Belew: Remain in LightSpaffordBig SomethingToo Many ZoozThe MovementDoom Flamingo + Queen is Doomed (2 sets), BadfishBoombox Feat. Backbeat BrassTown MountainThe Nth Power Feat. Jennifer HartswickTropidelicBrandon “Taz” NiederauerKarina RykmanKitchen DwellersNeighborDENMLittle StrangerKanika Moore & The PsycodelicsHedonistasButcher BrownSexbruise?Certainly SoJoslyn & The Sweet CompressionKrisBs Midnight RailroadBird Dog JubileeThe 4 KornersThe StewsPressing StringsThe Broadcast, and the Taylor Scott Band.

NEW in 2022, SweetWater 420 Fest is thrilled to announce the first kick-off pre-party concert on Thursday, April 28 at 12 PM in Centennial Olympic Park featuring two sets from headliner The String Cheese Incident supported by moe., Oteil & Friends, and Empire Strikes Brass.

Founded 18 years ago, SweetWater 420 Fest continues to deliver an eclectic musical lineup, singular in its ability to bring some of the most prominent jam band names in the industry alongside cutting-edge acts and some of the most revered artists on our playlists.

Returning experiences include three stages, heady concoctions from SweetWater Brewery featuring handcrafted signature drinks, cocktails and craft beers served throughout the festival and at the festival favorite ‘SweetWater Experience Tent.’

Additional features include a local craft & artist market, an expanded food court with a variety of food trucks, the Planet 420 environmental and non-profit village, our 5k Road Race with everyone’s favorite beer at the finish line, and the newly added Thursday pre-party concert in the park with general admission (GA) and VIP upgraded experience purchase options.

Furthermore, the Peachtree Road Race qualifier 420 Fest 5K returns April 30. 5K/Fest combo packages available. Participants can register at sweetwater420fest.com/420-fest-5k.

“We are more than excited to celebrate not only the return of live music but the return of SweetWater 420 Fest and our festival community to Centennial Olympic Park in 2022! Furthermore, to add to the excitement, and for the first time in our festival history, we are announcing our full festival lineup in October with tickets on-sale on the 8th!” says President of Happy Ending Productions, Jennifer Bensch. “Plus! We added an extra day of music on Thursday with a kick-off pre-party in the park!”

SweetWater 420 Festival tickets are on sale October 8 at 10am. Tier one three-day GA tickets start at $118, three-day Big Fish VIP at $350, the newly added three-day GA Kush at $198, and premium Riff VIP passes including a range of exclusive amenities.

Plus! Purchase your 420 Fest pre-party ticket for Thursday, April 28, for an additional fee when you purchase your three-day tickets.

Purchase your 2022 Tickets here.

2022 LINEUP


Oysterhead

Trey Anastasio Band (2 sets)

The String Cheese Incident (2 sets)

Umphrey’s McGee (2 sets)

Snoop Dogg

Joe Russo’s Almost Dead (2 sets)

Goose, Dirty Heads

Snarky Puppy

JJ Grey & Mofro

Lotus

Turkuaz with Jerry Harrison and Adrian Belew: Remain in Light

Spafford

Big Something

Too Many Zooz

The Movement

Doom Flamingo + Queen is Doomed (2 sets)

Badfish

Boombox Feat. Backbeat Brass

Town Mountain

The Nth Power Feat. Jennifer Hartswick

Tropidelic

Brandon “Taz” Niederauer

Karina Rykman

Kitchen Dwellers

Neighbor

DENM

Little Stranger

Kanika Moore & The Psycodelics

Hedonistas

Butcher Brown

Sexbruise?

Certainly So

Joslyn & The Sweet Compression

KrisB’s Midnight Railroad

Bird Dog Jubilee

The 4 Korners

The Stews

Pressing Strings

The Broadcast

Taylor Scott Band.

For more information, including lineups, event news, and the latest updates, please visit sweetwater420fest.com and facebook.com/420fest and follow on Instagram and Twitter at @420Fest.

The SweetWater 420 Festival is produced by Happy Ending Productions, offering promotion, production, event operations, and logistics management. Happy Ending Productions’ client list includes Festivals: Camp Bisco, Counterpoint, Bonnaroo, Hookahville, along with tour support services for Phish, The Rolling Stones, AC/DC, and more.

About SweetWater 420 Festival

SweetWater 420 Fest returns to Atlanta’s Centennial Olympic Park, April 29-May 1, 2022 with three stages. Founded 18 years ago, SweetWater 420 Fest has delivered an eclectic musical lineup, singular in its ability to bring some of the most prominent jam band names in the industry alongside cutting-edge acts, varied genres, and some of the most revered artists of our time. Festival experiences include three stages, handcrafted signature drinks, cocktails and craft beers by SweetWater Brewery Co.’s served throughout the festival and at festival favorite ‘SweetWater Experience Tent,’ local craft & artist market, expanded food court and a food truck village, Planet 420 environmental and non-profit village, and a peachtree qualifying 5K Road Race. For information, including lineups, event news, and the latest updates, please visit sweetwater420fest.com and facebook.com/420fest and follow on Instagram and Twitter at @420Fest.

About SweetWater Brewing Co.

SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto “Don’t Float the Mainstream!” In 2020, SweetWater was acquired by Aphria Inc., now Tilray (TSX: TLRY and Nasdaq: TLRY), a leading global cannabis company inspiring and empowering the worldwide community to live their very best life. SweetWater Brewing Co. celebrated 24 years of heady brews in 2021 and is the 11th largest craft brewery in the nation, according to the Brewers Association. The award-winning lineup of year-round beers includes 420 Extra Pale Ale, H.A.Z.Y. IPA, G13 IPA, High Light, 420 Imperial IPA, Golden Isles Hard Tea and SweetWater Oasis Premium Hard Seltzer. Additionally, seasonal releases offer palate pleasing variety, along with an experimental, one-time-only Dank Tank series, 420 Strain Series, innovative Non-Dairy Almond Milk Stout and progressive barrel aged styles in The Woodlands Project series.

SweetWater is passionate about protecting natural resources and habitats and is recognized for its contributions to environmental initiatives throughout its distribution footprint. Supporting the conservation of some of the nation’s most threatened rivers, streams and coastlines is a cause near and dear to the brewery, as clean water is also vital to the creation of their tasty brews.

Visit SweetWater Brewery – located at 195 Ottley Drive in the heart of Atlanta – for tours of the main brewery, and pints and bites in the newly renovated taproom and restaurant. For more information about SweetWater Brewing Company and brewery hours, please visit sweetwaterbrew.com. Follow SweetWater Brewing Company on Twitter/Instagram @sweetwaterbrew, and become a fan at facebook.com/sweetwaterbrew and facebook.com/SweetWater-in-Colorado

Link to Media Assets

Bill Kight
PR & Media Relations, SweetWater 420 Fest
970-708-3753|
sweetwater420fest.com

A Perfect Mess Is Active!

No, seriously. I promise.

So first off, my apologies for a ridiculously slooooooow blog season. It’s not for my lack of wanting to resume some semblance of normal amid the pandemic. I have been vaccinated (thrice, in fact!), masked up, gone out, gone to shows, listened to some RIDICULOUSLY good new music. I have had plenty of material, but my health took a strange turn in the last 7 months. My body kind of told me to go fuck myself. I spent a lot of time with IV’s and meds and MRI machines and one large needle in my spine. I had a week in the hospital. It’s been more than a little distracting.

A few weeks back I was officially diagnosed with Multiple Sclerosis.

This in no way will bring down my blog at all. In fact, the slap in the face that it gave me was good. I feel remarkably mortal and it’s reminded me why I started all of this in the first place about a decade ago. I just wanted to make my readers and followers aware of what was going on so you knew I was not slacking off or letting my blog go. I’m not at all. In fact, it’s about to get bigger because why the F not? More on that later.

The fact is that this blog and the music that fuels it has gotten me through a lot of shit and I am not about to let that stop being the case. So let’s do this.In the meantime, I am, as always, supporting everyone in the scene with reposts on all social sites as much as I can. I have some blog posts planned and a few press releases dropping shortly. If you have something going on, please reach out as always. Give me all the details, and lets make some stuff happen.

Music is life.

Get. Out. There.

(safely, vaccinated, and wearing a mask)